Salesforce Consulting Partner Company

Define Customer Relationship Management (CRM)

As the name suggests, CRM is a business software that helps an organization in managing better interaction with their customers. Business organizations operates on a set of principles and guidelines that CRM system has to offer. This in turn leads to greater performance and credibility.

Why businesses should invest in CRM?

As we proceed into a more paperless and web-based epoch, it is certainly more important for business organizations to manage their sales, goals, data and deadlines efficiently. To achieve efficiency, the businesses need to have a grip over mechanization.

With CRM application, important information regarding the customers and potential clientele can be tracked down and a lot more of its significant perks comes with it.

• Data collection and reliability of the report of clients’ information is maintained.
• Helps to store customer data in a centralized location.
• Automated reminders popups help sales team to track customer data properly.
• Increase in sales by arranging personalized sales campaigns to manage customers efficiently.
• Documents all interactions with customers or leads which can be accessed within multiple teams.
• Enables you to focus on the most desirable opportunities.
• Helps to present all the valuable information in an efficient way, thus, boosts productivity.
• Helps to identify customers’ consumatory behavior and in modifying your social advertisements with more engaging offers.

The CRM statistics suggests that 74% of businesses in United States have now switched to a CRM system implementation in order to increase their sales and manage their interactions with customers effectively.

Define Salesforce

Salesforce is an American cloud-based software company, seen as World’s number 1 Customer Relationship Management (CRM) platform. It is headquartered in San Francisco, California. It helps different businesses to team up for better work. Through the Salesforce platform, businesses can automate their marketing processes for increased sales.

This CRM platform uses Cloud technology in order to build a better connection with marketing partners and potential clients. The power of automation it provides, reduces manual work of tracking and storing clients’ important information. The eradication of physical work makes it more optimized and effortless for businesses to accomplish their goals.

There are lot more benefits to this CRM platform, which makes it more accessible to the business team to work efficiently.

• Tracks down customer data and interactions
• Streamlines collaboration effectively
• Increased flexibility and highly customizable
• Easy to understand format which promotes easy handling
• Confidentiality maintained with increased access as its fully cloud-based
• Allows teams to connect and communicate from anywhere via its chatter tool

According to Statista, the United States has the record of most companies using Salesforce platform at approximately 62.1%. The number of Salesforce customers reported in the United States is 92,516.

Top 5 states in the US with the highest number of Salesforce customers:

• California
• Illinois
• Pennsylvania
• New Jersey
• Washington

Companies in the US with the largest Salesforce customers:

• Amazon Web Services
• American Express
• U.S Bank
• The Hershey Company
• The New York Post

What products do Salesforce offer?

The Salesforce 360 platform allows its users to build up flexibility in customizing the platform so that their operational needs are met. The companies can also incorporate all of their Salesforce internal activity into a single CRM podium which, in turn, would enable the companies to choose what’s best and efficient solution from a range of products.

• Salesforce Service Cloud

  It helps to transmit better, faster individualized services with increased efficiency. Service Cloud delivers excellent customer services which results in enhanced customer gratification.

• Salesforce Sales Cloud

  It helps different organizations to merchandise modishly by customizing clients’ information and by facilitating partnership across teams automating tasks of many kinds. It gives sales teams the ability to be generative as it gathers all of the patrons’ information in one place.

• Salesforce Marketing Cloud

  Organizations that buy into Salesforce Marketing Cloud, merges all marketing channels in one place. Buyers are able to send tailor-made messages, through the right channel at the right time. Marketing Cloud is a marketing platform that enables you to fill your multi-channel needs from email marketing, content creation, online advertising and data management.

• Salesforce Commerce Cloud

  Commerce Cloud offers ecommerce solutions for B2C (business to customer) and B2B (business to business) customers. They helps the customers to design and implement their commerce strategies according to their own needs and gain profit online.

• Salesforce Apps Cloud

  The App Cloud is designed to provide a connected platform for customers to create innovative apps efficiently supported with an extensive library of easily programmable elements.it helps to enhance the CRM platform experience and unfolding the benefits of Salesforce.

• Salesforce Community Cloud

  It promotes personalization and customization and allows to easily set up intelligent and branded communities a doorway for clients, partners and employees. It provides with a single view of the customer by connecting customer touchpoints across disparate systems, apps and departments. The groundwork of the platform is established on the basis and trust and reliability.

• Salesforce Analytics Cloud

  It motivates the users to identify particular trends, boost their productivity, and help them perceive the logic behind the date being fetched and analyzed. It offers detailed and in-depth insights into the fetched data and its trends.

Why is Salesforce ranked as the World’s Number 1 CRM platform?

Salesforce is the presiding enterprise software company for the management of relationship with the clients. It was initiated from small firms and made a long way to FORTUNE 500** business organizations with over 150,000 Salesforce customers thriving on this secure, authentic, and scalable cloud platform.

Businesses who operate on Salesforce platform narrated 37% increased sales income, 45% greater customer expectation, and 43% better advertising return of investment.

Salesforce is seen as global CRM leader because, it prioritizes its clients’ success and satisfaction first. It has excluded the use of any manual work which is extensively time consuming. It has convinced a major number of business organizations to invest their time on cloud-based software. It provides modern technologies by introducing new features including analytics and artificial intelligence. It enables to have a single view of the patron connecting the clients’ potential information with systems and through just one touch which can be done via Salesforce Mobile App.

About Salesforce Pricing: How much does it cost?

There is no fixed price as Salesforce proposes different charges for its cloud solutions. Most of the products are offered through an annual contract, but Salesforce subscription terms may vary, like Salesforce essentials which proffers intermittent or protracted payment options.

How to plan and prepare for successful Salesforce Implementation?

Preparing for Salesforce Implementation is hard and complicated. It is like planning a trip; you need to know your destination and must have a well-defined navigation that puts you on the fast track. Despite the challenges, there are a lot of things you can do to setup your business.

• Hiring a Salesforce Implementation Partner

  In order to have a clear idea of how things work and in case of no proficiency, one should work with a Salesforce Consulting Company. This would prevent any bias and would make sure the things go in the right order.

• Determine who will lead the project and your internal key decision-makers

  After consulting professionally, it is equally important to have someone who can manage operations internally. So you will need to choose someone who would execute and guide you and your team bit by bit.

• Discuss the implementation timeline

  The length of time required for Salesforce Implementation relies on the potential needs and demands of a business. Its suggested that on average, it takes only two weeks but sometimes it can also go up to 60 days. You must discuss with your confidant about your business goals and deadlines.

• Encourage User Adoption

  Now that you are aware of the guidelines, it is important to know that its captious to get your end user consigned. To do so, it is pivotal that you assist your users, assess and encourage appropriation.

• Launch by phases

  Since the platform is new to your end users so its recommended that it must be launched in chunks or step by step, so that the customers or the employees would have the time to understand and adjust themselves in this new platform.

• Review and improvement in the implementation structure

  In order to expand your company’s Salesforce experience, it is vital to make daily upgrades to attract a good amount of clients and to enhance customer gratification.